Why Choose Dwel
Dwel is AI that you and your visitors can trust. Your knowledge, your voice, your data. Built by a team that has spent two decades learning what makes a physical space come alive.
Take Back Control
Your visitors are already beginning to use AI, but the generalist platforms they're using like Gemini and ChatGPT don't know your place, can't tell your stories and won't give you the data. Dwel puts you back in control of the conversation.
From Monologue to Dialogue, For All
Current visitor experience assets rely on one-way broadcast. Signage and interpretation can only be read. Audio guides play pre-recorded scripts. Human guides and guest assistants can answer questions but there are never enough to go around. Dwel powers guides that engage in two-way conversation, providing fully personalised experiences to every visitor that walks through your doors.
Increased Value Per Visitor
Whether direct additional revenue via paid-for Dwel experiences in arts & culture or tourism, or greater secondary spend from shoppers who stay longer, find what they're looking for more easily and return more often, Dwel grows per-visitor value from the moment it is installed.
Two Decades in Place-Based Experience
Dwel is built by the team behind 1UP Studios (formerly Arcade), an award-winning digital placemaking agency specialising in connecting people to place using frontier technologies. From some of the UK's best-known cultural institutions such as the National Gallery, the British Museum and the Imperial War Museum to entertainment partners like Disney, Marvel and Roald Dahl, and retail destinations like Camden High Street and Covent Garden, we learnt exactly how to enhance the visitor experience through technology. Long before the AI revolution, we were already asking the question that Dwel now answers: how do you make a physical space feel alive, responsive and rewarding to explore?