Dwel's leadership team has worked together for many years, each bringing over 20 years experience in digital design and placemaking, and is supported by a growing technical and delivery team.
Co-Founder & CEO
Business leader with over 20 years experience leading innovative technical teams and organisations. Co-founded leading digital agency FUSE, sold to IPG. Co-founded Arcade and specialised in connecting people to place using frontier tech including XR and AI.
Co-Founder & CSO
Experienced creative strategist specialising in place-based digital deployment. MBA-qualified project and product lead with a background in finance, responsible strategic and commercial rigour at Dwel and, previously, creative agency Arcade.
Co-Founder & CDO
20+ years of creative leadership including co-founding FUSE, grown from three to 50 staff during acquisition by Golin/IPG, then leading Arcade as Chief Design Officer, delivering AI and XR experiences for the likes of the National Gallery, Disney and Meta.
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