Museums, galleries and heritage sites can finally answer every question from every visitor, telling your stories and speaking with your authority and expertise. Dwel gives every visitor a direct line to their very own conversational guide right from their mobile browser - no hardware, no downloads, no scripts.
- Answers any question, in any order, at any depth - visitors follow their own curiosity instead of a fixed audio-guide script.
- Draws only on your verified content, so the story stays accurate and on-message.
- Converses naturally in visitors' own language, so nobody is left following along in translation.
- Replaces the cost and complexity of producing an audio guide, while freeing your own guides and front-of-house team for the moments that need a human touch.
- Turns every conversation into anonymised insight: what visitors ask, where, and what they can't find.
How It Works for Museums, Galleries and Heritage Sites
Visitors scan a QR code or tap a link and talk to a Guide that runs in their phone's browser. There is no handset to collect and no app to download. The Guide knows where the visitor is standing, answers questions about what is around them, and speaks only from content your team has approved.
Because it is a conversation rather than a recording, visitors can ask what they actually want to know, in any order and in their own words, instead of following a fixed script. Your team can update the content the same day, which suits temporary exhibitions and last-minute corrections.
Proven in Galleries and Museums
Dwel was piloted at the National Gallery, which has since asked Dwel to support its Masterpiece Tour, starting at South Shields Museum & Art Gallery. The case studies set out what the pilots found.
For Small and Independent Sites
You do not need a large team or a technology budget. There is no hardware to buy or maintain, and you can start with a single space before deciding whether to go further. Dwel is free to start, and pricing scales with your visitor numbers.
Common Questions
Can Dwel replace our audio guide?
Dwel can take the place of an audio guide handset or app: there is no hardware to charge or maintain and no download for visitors. Our buyer's guide compares the options fairly, including where handsets still make sense.
Does it work for a small or independent heritage site?
Yes. There is no hardware to buy, no app to build and no IT team required. It runs in a visitor's own phone browser, and you can try it in one space before deciding whether to go further.
How does Dwel make sure its answers are accurate?
Dwel only speaks from content your team has approved. If it does not know something, it says so and points the visitor to your staff rather than guessing.
Keep Exploring
Ask our friendly team what Dwel could do for your place - no pressure, no hard sell.